This Italian “Lombard” pawn shop method became famous and had a name for reliability and honesty.
In 1492, Ferdinand and Isabella of Spain signed a decree expelling all Jews who refused to be converted to Christianity. A considerable number moved into Portugal. Many members of the migrant Jewish community in Portugal proceeded to become wealthy in commercially successful Portuguese port cities. Being forced on the move, Jewish families remained mobile and quickly developed international family agencies for growing brokerage houses involved with shipping. Such family networks of mobile Jewish “Lombards” migrated from port city to city with the Spanish Inquisition and created international networks. In France, the Lombards became synonymous with the Cahorsins. Most European cities still have a street named Lombard St. after the pawn shop that once housed there. In Dutch, the name for a pawn shop is still “lommerd,” and the same etymology persists in the names of various banks (unless named after some family). In Polish and Russian, a pawn shop is called simply “Lombard.”
The near-monopoly position of the Jewish Lombards in finance became less prominent as various Protestant factions after the Reformation became just as persecuted as the Jews. In the 18th century, many bankers and shipping agents were Quakers. Though the pawnshops were no longer manned by Jews and/or Jesuits, they were more and more often called Lombard houses, and most major port cities still have a Lombard St. or Lombard Alley today. American examples include San Francisco, New Orleans, Boston, Baltimore, and Philadelphia. The term “Lombard” for pawnshop (or pawnshop owner) was in use well into the late 18th century; thus, many of these streets were named with the establishment of shipping agents in those towns.
The religious restrictions made banking seem immoral, and Lombard bankers were often considered undesirable company. These prejudices were the reason that banking families intermarried and kept to themselves, resulting in international dynasties of banking families. The story of Mary Poppins illustrates how banking was still considered immoral by some in the 20th century, though in the business world, it was by that time a perfectly respectable profession.